Making a profit with R&D services - The critical role of relational capital

Industrial Marketing Management

Volumn 42, Issue 1, 2013, Pages 71-81

  Kohtamäki, Marko ^a   Partanen, Jukka ^b   Möller, Kristian ^b  

^a UNIVERSITY OF VAASA   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Customer involvement; Customer relationship management; R D collaboration; R D services; Value co creation

Indexed keywords

EID: 84873565924     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.11.001     Document Type: Article

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