Behavioral implications of the transition process from products to services

Journal of Business and Industrial Marketing

Volumn 20, Issue 2, 2005, Pages 70-78

  Gebauer, Heiko ^a   Friedli, Thomas ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Behavioral accounting; Decision making; Transition management

Indexed keywords

EID: 18844387661     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510583669     Document Type: Article

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