Integrating service and design: The influences of organizational and communication factors on relative product and service characteristics

Journal of the Academy of Marketing Science

Volumn 36, Issue 4, 2008, Pages 501-521

  Antioco, Michael ^a   Moenaert, Rudy K ^b   Feinberg, Richard A ^c   Wetzels, Martin G M ^d  

^a IESEG SCHOOL OF MANAGEMENT   (France)

^b TiasNimbas Business School   (Netherlands)

^c PURDUE UNIVERSITY   (United States)

^d MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56749159006     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0097-x     Document Type: Article

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