The transition from product to service in business markets: An agenda for academic inquiry

Industrial Marketing Management

Volumn 37, Issue 3, 2008, Pages 247-253

  Jacob, Frank ^a   Ulaga, Wolfgang ^b  

^a ESCP EUROPE   (France)

^b HEC PARIS   (France)

Author keywords

Business to business services; Industrial service; Service practice; Service dominant logic

Indexed keywords

EID: 41949097698     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.09.009     Document Type: Article

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