Service transition strategies of industrial manufacturers

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 683-690

  Salonen, Anna ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Service; Service transition; Solution; Solution selling; System

Indexed keywords

EID: 79960422924     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.05.005     Document Type: Article

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