The influence of brand equity on consumer responses

Journal of Consumer Marketing

Volumn 30, Issue 1, 2013, Pages 62-74

  Buil, Isabel ^a   Martínez, Eva ^a   de Chernatony, Leslie ^b,c  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSITY OF LUGANO   (Switzerland)

^c ASTON UNIVERSITY   (United Kingdom)

Author keywords

Brand equity; Brands; Consumer responses; Consumer based brand equity; Consumers

Indexed keywords

EID: 84872898953     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761311290849     Document Type: Article

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