Linking customer-based brand equity with brand market performance: A managerial approach

Journal of Product and Brand Management

Volumn 18, Issue 5, 2009, Pages 356-366

  Tolba, Ahmed H ^a   Hassan, Salah S ^b  

^a AMERICAN UNIVERSITY IN CAIRO   (Egypt)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Brand equity; Brand management; Customer loyalty

Indexed keywords

EID: 70349664324     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910981837     Document Type: Article

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