Measuring global brand equity using cross-national survey data

Journal of International Marketing

Volumn 12, Issue 2, 2004, Pages 28-57

  Hsieh, Ming Huei ^a  

^a YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2942650914     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.12.2.28.32897     Document Type: Article

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