A cross-national validation of the consumer-based brand equity scale

Journal of Product and Brand Management

Volumn 17, Issue 6, 2008, Pages 384-392

  Buil, Isabel ^a   de Chernatony, Leslie ^b   Martínez, Eva ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Brand equity; Research; Spain; United Kingdom

Indexed keywords

EID: 53249129102     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810904121     Document Type: Article

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