Brand equity's antecedent/consequence relationships in cross/cultural settings

Journal of Product & Brand Management

Volumn 19, Issue 3, 2010, Pages 159-169

  Broyles, S Allen ^a   Leingpibul, Thaweephan ^b   Ross, Robert H ^c   Foster, Brent M ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b WESTERN MICHIGAN UNIVERSITY   (United States)

^c WICHITA STATE UNIVERSITY   (United States)

Author keywords

Brand equity; Cross cultural studies; Marketing strategy

Indexed keywords

EID: 77953564687     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011046148     Document Type: Article

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