The structure of survey-based brand metrics

Journal of International Marketing

Volumn 16, Issue 4, 2008, Pages 29-56

  Lehmann, Donald R ^a   Keller, Kevin Lane ^b   Farley, John U ^c  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b Department of Marketing ^*  (United States)

^c DARTMOUTH COLLEGE   (United States)

Author keywords

Brand measurement; Brand metrics; Brand performance; Global branding; International branding

Indexed keywords

EID: 58149242314     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.4.29     Document Type: Review

References (25)

1. Aaker, David A. (1991), Managing Brand Equity. New York: The Free Press.
2. - (1996), Building Strong Brands. New York: The Free Press.
3. Ailawadi, Kusum, Donald R. Lehmann, and Scott A. Neslin (2003), "Revenue Premium as an Outcome Measure of Brand Equity," Journal of Marketing, 67 (October), 1-17.
4. Ambler, Tim (2003), Marketing and the Bottom Line, 2d ed. London: Pearson Education.
5. Bearden, William O. and Richard G. Netemeyer (1998), Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, 2d ed. Thousand Oaks, CA: Sage Publications.
6. Beckwith, Neil E. and Donald R. Lehmann (1975), "The Importance of the Halo Effect in Multi-Attribute Attitude Models," Journal of Marketing Research, 12 (August), 265-75.
7. Bottomley, Paul A. and Stephen Holden (2001), "Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies," Journal of Marketing Research, 38 (November), 494-500.
8. Churchill, Gilbert A., Jr. (1979), "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research, 16 (February), 64-73.
9. Deshpandé, Rohit and John U. Farley (1998), "Measuring Market Orientation: Generalization and Synthesis," Journal of Market-Focused Management, 2 (3), 213-32.
10. -, -, and Frederick E. Webster (1993), "The Effect of Corporate Culture, Customer Orientation, and Innovativeness on Firm Performance," Journal of Marketing, 57 (January), 23-37.
11. Fornell, Claes and David Larcker (1981), "Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 18 (February), 39-50.
12. Fournier, Susan (1998), "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, 25 (March), 343-73.
13. Haugtvedt, Curtis, Paul M. Herr, and Frank R. Kardes (2008), Handbook of Consumer Psychology. Hillsdale, NJ: Lawrence Erlbaum Associates.
14. He, Yi, Michael A. Merz, and Dana L. Alden (2008), "Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers," Journal of International Marketing, 16 (2), 64-83.
15. Howard, John and Jagdish Sheth (1969), The Theory of Buyer Behavior. New York: John Wiley & Sons.
16. Kaplan, Robert S. and David P. Norton (1992), "The Balanced Scorecard: Measures That Drive Performance," Harvard Business Review, 70 (1), 71-80.
17. Keller, Kevin Lane (2002), Branding and Brand Equity. Cambridge, MA: Marketing Science Institute.
18. - (2008), Strategic Brand Management, 3d ed. Upper Saddle River, NJ: Prentice Hall.
19. - and Donald R. Lehmann (2003), "How Do Brands Create Value?" Marketing Management, 12 (May/June), 26-31.
20. Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar (1993), "MARKOR: A Measure of Market Orientation," Journal of Marketing Research, 30 (November), 467-77.
21. Lavidge, Robert J. and Gary A. Steiner (1961), "A Model of Predictive Measurements of Advertising Effectiveness," Journal of Marketing, 25 (October), 59-62.
22. Narver, John C. and Stanley F. Slater (1990), "The Effect of Market Orientation on Business Profitability," Journal of Marketing, 54 (October), 20-35.
23. Peter, J. Paul (1981), "Construct Validity: A Review of Basic Issues and Marketing Practices," Journal of Marketing Research, 18 (May), 133-45.
24. Yang, John, John U. Farley, Scott Hoenig, and Sharon Liu (1999), "The Evolution of Chinese Consumers: What Will They Want Next?" Harvard China Review, 1 (2), 67-72.
25. Zhang, Shi and Bernd H. Schmitt (2001), "Creating Local Brands in Multilingual International Markets," Journal of Marketing Research, 38 (August), 313-25.