Is that website for me? Website-self-congruency effects triggered by visual designs

International Journal of Advertising

Volumn 31, Issue 4, 2012, Pages 835-860

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84872230277     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-31-4-835-860     Document Type: Review

References (90)

1. Aaker, J. (1997) Dimensions of brand personality. Journal of Marketing Research, 34, 347-356.
2. Aaker, J. L., Benet-Martinez, V. & Garolera, J. (2001) Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. Journal of Personality and Social Psychology, 81(3), 492-508.
3. Baron, R. M. & Kenny, D. A. (1986) The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
4. Bearden, W. O. & Etzel, M. J. (1982) Reference group influence on product and brand purchase decisions. Journal of Consumer Research, 9, 183-194.
5. Belk, R. W. (1988) Possessions and the extended self. Journal of Consumer Research, 15, 139-168.
6. Bern, S. L. (1974) The measurement of psychological androgyny. Journal of Consulting and Clinical Psychology, 42, 155-162.
7. Bern, S. L. (1981) Gender schema theory: a cognitive account of sex typing. Psychological Review, 88, 354-356.
8. Bern, S. L., Martyna, W. & Watson, C. (1976) Sex typing and androgyny: further explorations of the expressive domain. Journal of Personality and Social Psychology, 34, 1016-1023.
9. Berthon, P., Pitt, L. & Watson, R. T. (1996) The world wide web as an advertising medium: toward an understanding of conversion efficiency. Journal of Advertising Research, 36(1), 43-54.
10. Bovee, C. L., Thill, J. V. & Dovel, G. P. (1994) Advertising Excellence. Blacklick, OH: McGraw-Hill College.
11. Brislin, R. W. (1987) The wording of translation of research instruments, in W. J. Lonner & J. W. Berry (eds) Field Methods in Cross-cultural Research. Beverly Hills, CA: Sage, 137-164.
12. Brown, S. (2008) Are marketing's metaphors good for it? Marketing Review, 8, 209-221.
13. Burnkrant, R. E. & Unnava, H. R. (1995) Effects of self-referencing on persuasion. Journal of Consumer Research, 22, 17-26.
14. Chang, C. (2000) The effects of personality on product evaluations. Advances in Consumer Research, 28, 26-33.
15. Chang, C. (2002) Self congruency as a cue in different advertising processing contexts. Communication Research, 29, 503-536.
16. Chang, C. (2005) Ad-self congruency effects: self-enhancing cognitive and affective mechanisms. Psychology and Marketing, 22, 887-910.
17. Chang, C. (2006) See the small picture: the importance of culture versus self in determining advertising effectiveness. Journal of Business and Psychology, 20, 445-465.
18. Chang, C. (2008a) Chronological age vs cognitive age for young consumers: implications for advertising persuasion. Journal of Advertising, 37(3), 7-31.
19. Chang, C. (2008b) The global look: the effectiveness of ads featuring western models and English brand names in an Asian market. Journal of Advertising Research, 48, 199-214.
20. Chang, C. & Li, H. (2010) Why are childlike portrayals appealing in East Asia? A crosscultural comparison between Taiwan and the US. International Journal of Advertising, 29(4), 451-474.
21. Chaplin, L. N. & John, D. R. (2005) The development of self-brand connections in children and adolescents. Journal of Consumer Research, 32, 119-129.
22. Chen, Q. & Rodgers, S. (2006) Development of an instrument to measure web site personality. Journal of Interactive Advertising, 7(1), 47-64.
23. Chen, Q. & Wells, W. D. (1999) Attitude toward the site. Journal of Advertising Research, 39(5), 27-38.
24. Clore, G. L., Schwarz, N. & Conway, M. (1994) Affective causes and consequences of social information processing, in R. S. Wyer & T. K. Srull (eds) Handbook of Social Cognition (2nd edn), Vol. 1. Hillsdale, NJ: Erlbaum, 323-418.
25. Constantinople, A. (1973) Masculinity-femininity: an exception to a famous dictum. Psychological Bulletin, 80(5), 389-407.
26. Cyr, D. & Bonanni, C. (2005) Gender and website design in e-business. International Journal of Electronic Business, 3, 565-582.
27. Debevec, K. & Iyer, E. (1988) Self-referencing as a mediator of the effectiveness of sex-role portrayals in advertising. Psychology and Marketing, 5, 71-84.
28. Debevec, K. & Romeo, J. B. (1992) Self-referent processing in perceptions of verbal and visual commercial information. Journal of Consumer Psychology, 1, 83-102.
29. De Wulf, K., Schillewaert, N., Muylle, S. & Rangarajan, D. (2006) The role of pleasure in web site success. Information and Management, 43, 434-446.
30. Dreze, X. & Zufryden, F. (1997) Testing web site design and promotional content. Journal of Advertising Research, 37(2), 77-91.
31. Escalas, J. E. (2004) Narrative processing: building consumer connections to brands. Journal of Consumer Psychology, 14, 168-180.
32. Escalas, J. E. & Bettman, J. R. (2003) You are what they eat: the influence of reference groups on consumer connections to brands. Journal of Consumer Psychology, 13, 339-348.
33. Escalas, J. E. & Bettman, J. R. (2005) Self-construal, reference groups, and brand meaning. Journal of Consumer Research, 32, 378-389.
34. Festinger, L. (1957) A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
35. Fiske, S. T. & Taylor, S. E. (1991) Social Cognition (2nd edn). New York: McGraw-Hill.
36. Gorn, G. J., Goldberg, M. E. & Basu, K. (1993) Mood, awareness, and product evaluation. Journal of Consumer Psychology, 2, 237-256.
37. Grohmann, B. (2009) Gender dimensions of brand personality. Journal of Marketing Research, 46, 105-119.
38. Hammond, K., McWilliam, G. & Diaz, A. N. (1998) Fun and work on the web: differences in attitudes between novices and experienced users. Advances in Consumer Research, 25, 372-378.
39. Heider, F. (1946) Attitudes and cognitive organization. Journal of Psychology, 21, 107-112.
40. Helgeson, J. G. & Supphellen, M. (2004) A conceptual and measurement comparison of self-congruity and brand personality: the impact of socially desirable responding. International Journal of Market Research, 46, 205-233.
41. Hoffner, C. & Levine, K. J. (2005) Enjoyment of mediated fright and violence: a meta-analysis. Media Psychology, 7, 207-237.
42. Hong, J. W. & Zinkhan, G. M. (1995) Self-concept and advertising effectiveness: the influence of congruency, conspicuousness, and response mode. Psychology and Marketing, 12, 53-77.
43. Jansen, J. (2010) 58% of Americans have researched a product or service online, 29 September. Available online at: http://pewinternet.org/Reports/2010/ Online-Product-Research/Findings.aspx (accessed 8 September 2012).
44. Kim, J., Flore, A. M. & Lee, H. (2007) Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behaviour towards an online retailer. Journal of Retailing and Consumer Services, 14, 95-107.
45. Krampf, R. E & Griffith, D. A. (2002) Print and online catalogs: the influence of communication mode on consumer information processing. Journal of Marketing Channels, 10, 25-39.
46. Laczinak, R. N., Kempf, D. S. & Muehling, D. D. (1999) Advertising message involvement: the role of enduring and situational factors. Journal of Current Issues and Research in Advertising, 21(1), 51-61.
47. Laurent, G. & Kapferer, N. (1985) Measuring consumer involvement profiles. Journal of Marketing Research, 22, 41-53.
48. Le Bel, J., Yang, Y., Vakratsas, D., Mukherjee, A. & Dube, L. (2006) Delivering differentiated experiential branding in web environment. Advances in Consumer Research, 34, 302-303.
49. Lee, C. H., Fernandez, N. & Martin, B. A. S. (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21, 367-379.
50. Lee, J. & Park, J. (2004) Consequences of commercial web presence: an exploratory study of South Korean business adopters of websites. International Journal of Advertising, 23, 253-276.
51. Lenney, E. (1990) Sex roles: the measurement of masculinity, femininity, and androgyny, in J. P. Robinson, PR. Shaver & L. S. Wrightsman (eds) Measures of Personality and Social Psychological Attitudes. Chicago: Academic Press, 573-660.
52. Lippa, R. A. (2005) How do lay people weight information about instrumentality, expressiveness, and gender-typed hobbies when judging masculinity-femininity in themselves, best friends, and strangers? Sex Roles, 51(1-2), 43-55.
53. Liu, Y. & Shrum, L. J. (2002) What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising, 31(4), 53-41.
54. Markus, H. (1999) Self-schemata and processing information about the self, in R. F. Baumeister (ed.) The Self in Social Psychology. Philadelphia, PA: Psychology Press, 123-138.
55. Markus, H. & Wurf, E. (1987) The dynamic self-concept: a social psychological perspective. Annual Review of Psychology, 38, 299-377.
56. Martin, B. A., Lee, C. K. & Yang, F. (2004) The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand.. Journal of Advertising, 33(4), 27-37.
57. Martin, B. A., Sherrard, M. J. & Wentzel, D. (2005) The role of sensation seeking and need for cognition on web-site evaluations: a resource-matching perspective. Psychology and Marketing, 22, 109-126.
58. Matthews, G., Jones, D. M. & Chamberlain, A. G. (1990) Refining the measurement of mood: the UWIST mood adjective checklist. British Journal of Psychology, 81, 17-42.
59. Meyers-Levy, J. & Peracchio, L. A. (1996) Moderators of the impact of self-reference on persuasion. Journal of Consumer Research, 22, 408-423.
60. Nabi, R. & Krcmer, M. (2004) Conceptualizing media enjoyment as attitude: implications for mass media effects research. Communication Theory, 14, 288-310.
61. Nabi, R. L., Stitt, C. R., Halford, J. & Finnerty, K. L. (2006) Emotional and cognitive predictors of the enjoyment of reality-based and fictional television programming: an elaboration of the uses and gratifications perspective. Media Psychology, 8, 421-447.
62. O'Malley, L., Patterson, M. & Kelly-Holmes, H. (2008) Death of a metaphor: reviewing the 'marketing as relationships' frame. Marketing Theory, 8, 167-187.
63. Palmer, J. W. & Griffith, D. (1998) An emerging model of web site design for marketing. Communications of the ACM, 14(3), 44-51.
64. Petty, R. E. & Cacioppo, J. T. (1983) Central and peripheral routes to persuasion: application to advertising. In L. Percy (ed.) Advertising and Consumer Psychology. DC: Heath and Company, 3-23.
65. Petty, R. E., Cacioppo, J. T. & Schumann, D. (1983) Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research, 10, 135-146.
66. Pham, M. T. (1998) Representativeness, relevance, and the use of feelings in decision making. Journal of Consumer Research, 25, 144-159.
67. Pham, M. T. (2004) The logic of feeling. Journal of Consumer Psychology, 14, 360-369.
68. Rattanawicha, P. & Esichaikul, V. (2005) What makes websites trustworthy? A two-phase empirical study. International Journal of Electronic Business, 3, 110-136.
69. Rodgers, S. & Thorson, E. (2000) The interactive advertising model: how people perceive and process interactive ads (electronic version). Journal of Interactive Advertising, 1(1), 26-50.
70. Rodgers, S., Wang, Y., Rettie, R. & Alpert, F. (2007) The web motivation inventory: replication, extension and application to internet advertising. International Journal of Advertising, 26(4), 447-476.
71. Rowley, J. (2002) 'Window' shopping and browsing opportunities in cyberspace. Journal of Consumer Behaviour, 1, 369-378.
72. Salmon, C. (1986) Perspectives on involvement in consumer and communication research, in B. Dervin & M. J. Vbigt (eds) Progress in Communication Sciences (7th vol.). Norwood, NJ: Ablex, 243-268.
73. Schwarz, N. (2003) Mood as information. Psychological Inquiry, 14, 296-303.
74. Schwarz, N. & Clore, G. L. (1988) How do I feel about it? The informative function of affective states, in K. Fielder & J. Forgas (eds) Affect, Cognition, and Social Behaviour. Toronto, Ontario, Canada: Hogreve, 44-62.
75. Sentis, K. & Markus, H. (1986) Brand personality and self, in J. Olson & K. Sentis (eds) Advertising and Consumer Psychology, Vol. 3. New York: Praeger, 132-148.
76. Shavitt, S. & Brock, T. C. (1986) Self-relevant responses in commercial persuasion: field and experimental tests, in J. Olson & K. Sentis (eds) Advertising and Consumer Psychology, Vol. 3. New York: Praeger, 149-171.
77. Shergill, G. S. & Chen, Z. (2005) Web-based shopping: consumers' attitudes towards online shopping in New Zealand. Journal of Electronic Commerce Research, 6, 79-94.
78. Sirgy, M. J. (1982) Self-concept in consumer behaviour: a critical review. Journal of Consumer Research, 9, 287-299.
79. Sirgy, M. J. & Danes, J. (1981) Self-image/product-image congruency models: testing selected mathematical models, in A. Mitchell (ed.) Advances in Consumer Research, Vol. 9. Ann Arbor, MI: Association for Consumer Research, 556-561.
80. Skitka, L. J. & Maslach, C. (1996) Gender as schematic category: a role construct approach. Social Behaviour and Personality, 24, 53-74.
81. Solomon, M. & Douglas, S. P. (1987) Diversity in product symbolism: the case of female executive clothing. Psychology and Marketing, 4, 189-212.
82. Sung, Y. & Kim, J. (2010) Effects of brand personality on brand trust and brand affect. Psychology & Marketing, 27, 639-661.
83. Tarafdar, M. & Zhang, J. (2005/2006) Analyzing the influence of web site design parameters on web site usability. Information Resources Management Journal, 18(4), 62-80.
84. Torres, I. M. & Briggs, E. (2007) Identification effects on advertising response: the moderating role of involvement. Journal of Advertising, 36(3), 97-108.
85. Vorderer, P., Klimmt, C. & Ritterfeld, U. (2004) Enjoyment: at the heart of media entertainment. Communication Theory, 14, 388-408.
86. Wang, C. L. & Mowen, J. C. (1997) The separateness-connectedness self-schema: scale development and application to message construction. Psychology and Marketing, 14, 185-207.
87. Wang, S., Beatty, S. E. & Foxx, W. (2004) Signaling the trustworthiness of small online retailers. Journal of Interactive Marketing, 18(1), 53-69.
88. Wolin, L. D., Korgaonkar, P. & Lund, D. (2002) Beliefs, attitudes and behaviour towards web advertising. International Journal of Advertising, 21, 87-113.
89. Yoo, C., Bang, H. & Kim, Y. (2009) The effects of a consistent ad series on consumer evaluations: a test of the repetition-variation hypothesis in a South Korea context. International Journal of Advertising, 28, 105-123.
90. Zhang, Y. (1996) Responses to humorous advertising: the moderating effect of need for cognition. Journal of Advertising, 25(1), 15-33.