Responses to humorous advertising: The moderating effect of need for cognition

Journal of Advertising

Volumn 25, Issue 1, 1996, Pages 15-32

  Zhang, Yong ^a  

^a HOFSTRA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009284505     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1996.10673493     Document Type: Article

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