Chronological age versus cognitive age for younger consumers. Implications for advertising persuasion

Journal of Advertising

Volumn 37, Issue 3, 2008, Pages 19-32

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 52749094638     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370302     Document Type: Article

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