The effectiveness of using a global look in an Asian market

Journal of Advertising Research

Volumn 48, Issue 2, 2008, Pages 199-214

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149099882     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080240     Document Type: Article

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