Print and online catalogs: The influence of communication mode on consumer information processing

Journal of Marketing Channels

Volumn 10, Issue 1, 2002, Pages 25-39

  Krampf, Robert F ^a   Griffith, David A ^b  

^a KENT STATE UNIVERSITY   (United States)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

Channel communications; Consumer information processing; Online catalogs

Indexed keywords

EID: 84983796183     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v10n01_03     Document Type: Article

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