Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer

Journal of Retailing and Consumer Services

Volumn 14, Issue 2, 2007, Pages 95-107

  Kim, Jihyun ^a   Fiore, Ann Marie ^b   Lee, Hyun Hwa ^c  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Interactivity; Online retailer; Patronage behavior; Shopping enjoyment; Virtual model

Indexed keywords

CONSUMPTION BEHAVIOR; E-COMMERCE; PERCEPTION; RETAILING; SHOPPING ACTIVITY; TECHNOLOGICAL DEVELOPMENT;

EID: 33845884032     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2006.05.001     Document Type: Article

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