Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms

Psychology and Marketing

Volumn 22, Issue 11, 2005, Pages 887-910

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27744488717     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20089     Document Type: Article

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