Delivering differentiated experiential branding in web environments

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 302-303

  LeBel, Jordan ^a   Yang, Yanan ^b   Vakratsas, Demetrios ^b   Mukherjee, Ashesh ^b   Dube, Laurette ^b  

^a Gina Cody School of Engineering and Computer Science

^b MCGILL UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43249095012     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (4)