Advertising message involvement: The role of enduring and situational factors

Journal of Current Issues and Research in Advertising

Volumn 21, Issue 1, 1999, Pages 51-61

  Laczniak, Russell N ^a   Kempf, Deanna S ^a   Muehling, Darrel D ^b  

^a IOWA STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038302618     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1999.10505088     Document Type: Article

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