The separateness-connectedness self-schema: Scale development and application to message construction

Psychology and Marketing

Volumn 14, Issue 2, 1997, Pages 185-207

  Wang, Cheng Lu ^b   Mowen, John C ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031091723     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199703)14:2<185::AID-MAR5>3.0.CO;2-9     Document Type: Article

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