Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S

International Journal of Advertising

Volumn 29, Issue 3, 2010, Pages 451-472

  Chang, Chingching ^a   Li, Hairong ^b  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956841073     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048710201269     Document Type: Article

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