The influence of ad model ethnicity and self-referencing on attitudes: Evidence from New Zealand

Journal of Advertising

Volumn 33, Issue 4, 2004, Pages 27-37

  Martin, Brett A S ^a   Lee, Christina Kwai Choi ^a   Yang, Feng ^b  

^a UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

^b Carma International   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12144257426     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639172     Document Type: Article

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