Seeing the small picture: AD-self versus ad-culture congruency in international advertising

Journal of Business and Psychology

Volumn 20, Issue 3, 2006, Pages 445-465

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

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EID: 33646493524     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10869-005-9011-4     Document Type: Article

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