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Volumn 28, Issue 1, 2009, Pages

The effects of a consistent ad series on consumer evaluations: A test of the repetition-variation hypothesis in a South Korean context

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EID: 67849094262     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (23)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.