Death of a metaphor: Reviewing the ‘marketing as relationships’ frame

Marketing Theory

Volumn 8, Issue 2, 2008, Pages 167-187

  O'Malley, Lisa ^a   Patterson, Maurice ^a   Kelly Holmes, Helen ^a  

^a UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

interpersonal relationship metaphor; relationship marketing; Social Exchange Theory

Indexed keywords

EID: 85032068433     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593108089203     Document Type: Article

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