Using self-referencing to explain the effectiveness of ethnic minority models in advertising

International Journal of Advertising

Volumn 21, Issue 3, 2002, Pages 367-379

  Lee, Christina Kwai Choi ^a   Fernandez, Nalini ^a   Martin, Brett A S ^a  

^a UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12144265626     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104937     Document Type: Article

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