Conceptualizing media enjoyment as attitude: Implications for mass media effects research

Communication Theory

Volumn 14, Issue 4, 2004, Pages 288-310

  Nabi, Robin L ^a,b   Krcmar, Marina ^c,d,e  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

^d WAKE FOREST UNIVERSITY   (United States)

^e UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION; MASS MEDIA; THEORETICAL STUDY;

EID: 10244263440     PISSN: 10503293     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1468-2885.2004.tb00316.x     Document Type: Article

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