Unpaid product placement the elephant in the room in UK TV's new paid-for product placement market

International Journal of Advertising

Volumn 31, Issue 4, 2012, Pages 703-718

  Hackley, Chris ^a   Amy Hackley Née Tiwsakul, Rungpaka ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b QUEEN MARY UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84872228417     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-31-4-703-718     Document Type: Article

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