Young adults' responses to product placement in movies and television shows i A comparative study of the United States and South Korea

International Journal of Advertising

Volumn 30, Issue 3, 2011, Pages 479-507

  Lee, Taejun ^a   Sung, Yongjun ^b   Choi, Sejung Marina ^b  

^a BRADLEY UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053213730     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-3-479-507     Document Type: Article

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