Entertainment marketing and experiential consumption

Journal of Marketing Communications

Volumn 12, Issue 1, 2006, Pages 63-75

  Hackley, Christopher ^a   Tiwsakul, Rungpaka ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Entertainment marketing; Experiential consumption; Product placement

Indexed keywords

EID: 29244481699     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260500358608     Document Type: Article

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