An ethical evaluation of product placement: A deceptive practice?

Business Ethics

Volumn 17, Issue 2, 2008, Pages 109-120

  Hackley, Chris ^a   Tiwsakul, Rungpaka Amy ^b   Preuss, Lutz ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67849117345     PISSN: 09628770     EISSN: 14678608     Source Type: Journal    
DOI: 10.1111/j.1467-8608.2008.00525.x     Document Type: Review

References (43)

1. Aristotle. 1985. Nicomachean Ethics. Trans. T. Irwin. Indianapolis, IN: Hackett Publishing.
2. Avery, R.J., and, Ferraro, R., 2000. ' Verisimilitude or advertising? Brand appearances on prime-time television. Journal of Consumer Affairs, 34: 2, 217-245.
3. Baker, M.J., and, Crawford, H.A., 1995. 'Product placement.' Unpublished Working Paper, University of Strathclyde, Glasgow: Department of Marketing.
4. Balasubramanian, S.K., 1994. ' Beyond advertising and publicity: hybrid messages and public policy issues. Journal of Advertising, 23: 4, 29-47.
5. Cui, G., and, Choudhury, P., 2003. ' Consumer interests and the ethical implications of marketing: a contingency framework. Journal of Consumer Affairs, 37: 2, 364-387.
6. Danesi, 2006. Brands. New York: Routledge.
7. DeLorme, D.E., and, Reid, L.N., 1999. ' 'Moviegoers' experiences and interpretations of brands in films revisited. Journal of Advertising, 28: 2, 71-95.
8. Ehrenberg, A., Barnard, N., Kennedy, R., and, Bloom, H., 2002. ' Brand advertising and creative publicity. Journal of Advertising Research, 42: 4, 7-18.
9. Ford, B., 1993. Television and Sponsorship. Oxford, UK: Butterworth Heinemann.
10. Fristoe, R., 2005. 'Introduction to product placement in the movies.' http://www.turnerclassicmovies.com/ThisMonth/Article/0,90481,00.html
11. Gould, S.J., Gupta, B., and, Grabner-Krauter, S., 2000. ' Product placements in movies: a cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium. Journal of Advertising, 29: 4, 41-59.
12. Gunter, B., Oates, C., and, Blades, M., 2005. Advertising to Children on TV: Content, Impact and Regulation. Hillsdale, NJ: Erlbaum.
13. Gupta, B., and, Gould, S.J., 1997. ' Consumers' perceptions of the ethics and acceptability of product placements in movies: product category and individual differences. Journal of Current Issues and Research in Advertising, 19: 1, 37-50.
14. Gupta, B., and, Lord, K.R., 1998. ' Product placement in movies: the effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20: 1, 47-59.
15. Gupta, B., Balasubramanian, S.K., and, Klassen, M., 2000. 'Viewers' evaluations of product placements in movies, public policy issues and managerial implications. Journal of Current Issues and Research in Advertising, 22: 2, 41-52.
16. Hackley, C., 1999. ' The meaning of ethics in and of advertising. Business Ethics: A European Review, 8: 1, 37-42.
17. Hackley, C., 2003. 'IMC and Hollywood-what brand managers need to know.'Admap, November 2-4.
18. Hackley, C., 2005. Advertising and Promotion: Communicating Brands. London: Sage.
19. Hackley, C., and, Kitchen, P.J., 1999. ' Ethical perspectives on the postmodern communications Leviathan. Journal of Business Ethics, 20: 1, 15-26.
20. Hackley, C., and, Kover, A.J., 2007. ' The trouble with creatives: negotiating creative identity in advertising agencies. International Journal of Advertising, 26: 1, 63-78.
21. Hackley, C., and, Tiwsakul, R., 2006. ' Marketing and experiential consumption. Journal of Marketing Communications, 12: 1, 63-75.
22. Hunt, S.D., and, Vitell, S.J., 1986. ' A general theory of marketing ethics. Journal of Macromarketing, 6: 1, 6-15.
23. Jones, J., 1990. ' Advertising: strong force or weak force? Two views an ocean apart. International Journal of Advertising, 9: 3, 233-246.
24. Kant, I., 17851898. ' Fundamental principles of the metaphysics of morals. Transl. T. K. Abbott. In Kant's Critiques of Practical Reason and Other Works on the Theory of Ethics, 5th edition. London: Longmans, Green and Co.
25. Karrh, J.A., 1998. ' Brand placement: a review. Journal of Current Issues and Research in Advertising, 20: 2, 31-49.
26. Laczniak, G.R., and, Murphy, E., 2006. ' Normative perspectives for ethical and socially responsible marketing. Journal of Macromarketing, 26: 2, 154-177.
27. McKechnie, S.A., and, Zhou, J., 2003. ' Product placement in movies: a comparison of Chinese and American consumers' attitudes. International Journal of Advertising, 22: 2, 349-374.
28. McNeal, J., 1992. Kids as Customers. New York: Lexington.
29. Morton, C., and, Friedman, M., 2002. ' "I saw it in the movies": exploring the link between product placement beliefs and reported usage behavior. Journal of Current Issues and Research in Advertising, 24: 2, 33-40.
30. Murphy, E., Laczniak, G.R., Bowie, N.E., and, Klein, T.A., 2005. Ethical Marketing. Upper Saddle River, NJ: Prentice Hall.
31. Nicholls, A.J., and, Cullen, P., 2004. ' The child-parent purchase relationship: "pester power", human rights and retail ethics. Journal of Retailing and Consumer Services, 11: 2, 75-86.
32. Nwachukwu, S.L.S., Vitell, S.J., Gilbert, F.W., and, Barnes, J.H., 1997. ' Ethics and social responsibility in marketing: an examination of the ethical evaluation of advertising strategies. Journal of Business Research, 39: 2, 107-118.
33. Packard, V., 1957. The Hidden Persuaders. London: Longmans.
34. Pollay, R.W., 1986. ' The distorted mirror-reflections on the unintended consequences of advertising. Journal of Marketing, 50: 2, 18-36.
35. Reuter, J., and, Zitzewitz, E., 2006. ' Do ads influence editors? Advertising and bias in the financial media. Quarterly Journal of Economics, 121: 1, 197-227.
36. Robin, D., and, Reidenbach, R.E., 1987. ' Social responsibility, ethics, and marketing strategy: closing the gap between concept and application. Journal of Marketing, 51: 1, 44-58.
37. Smith, N.C., 1995. ' Marketing strategies for the ethics era. Sloan Management Review, 26: 4, 85-97.
38. Spence, E.H., and, Van Heekeren, B., 2005. Advertising Ethics. Upper Saddle River, NJ: Prentice Hall.
39. Tanaka, K., 1994. Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan. London: Routledge.
40. Tiwsakul, R., and, Hackley, C., 2007. 'Young Thai and UK consumers' experiences of television product placement-engagement, resistance and objectification'. In, Craig-Lees, M., Gregory, G., and, Davis, T., (Eds.), Borderless Consumption: Asia Pacific Advances in Consumer Research (ACR), Volume 7: 371-376. Duluth, MN: Association of Consumer Research.
41. Tiwsakul, R., Szmigin, I., and, Hackley, C., 2005. ' Explicit, non-integrated product placement in British television programmes. International Journal of Advertising, 24: 1, 95-111.
42. Waide, J., 1987. ' The making of self and the world in advertising. Journal of Business Ethics, 6: 1, 73-79.
43. Wnek, M., 2005. 'Sometimes the old, reliable ad agencies are the best.' Feature entitled 'Mark Wnek on Advertising', Media Weekly, Guardian newspaper, 14 March, 20.