Explicit, non-integrated product placement in British television programmes

International Journal of Advertising

Volumn 24, Issue 1, 2005, Pages 95-111

  Tiwsakul, Rungpaka ^a   Hackley, Chris ^a   Szmigin, Isabelle ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29244490868     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072906     Document Type: Article

References (17)

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