The product well placed: The relative impact of placement and audience characteristics on placement recall

Journal of Advertising Research

Volumn 50, Issue 4, 2010, Pages

  Bressoud, Etienne ^a   Lehu, Jean Marc ^b   Russell, Cristel Antonia ^c  

^a UNIVERSITÉ PARIS 8   (France)

^b UNIVERSITÉ PARIS 1 PANTHÉON SORBONNE   (France)

^c UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053000545     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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