Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets

Journal of International Marketing

Volumn 20, Issue 4, 2012, Pages 1-24

  Kaufmann, Lutz ^a   Roesch, Jan Frederik ^b  

^a International Business and Supply Management   (United States)

^b WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Emerging market firms; Foreign subsidiary; International marketing; Resource based view

Indexed keywords

EID: 84871422540     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0116     Document Type: Article

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