A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations

Journal of International Marketing

Volumn 19, Issue 3, 2011, Pages 59-86

  Verhoef, Peter C ^a   Leeflang, Peter S H ^a,b   Reiner, Jochen ^c   Natter, Martin ^c   Baker, William ^d   Grinstein, Amir ^e   Gustafsson, Anders ^f,g   Morrison, Pamela ^h   Saunders, John ⁱ  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b LUISS UNIVERSITY   (Italy)

^c GOETHE UNIVERSITY   (Germany)

^d UNIVERSITY OF AKRON   (United States)

^e BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^f KARLSTAD UNIVERSITY   (Sweden)

^g BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^h AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

ⁱ AUDENCIA BUSINESS SCHOOL   (France)

Author keywords

Business performance; Cross national; Empirical generalizations; Market orientation; Marketing strategy

Indexed keywords

EID: 80052840026     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.19.3.59     Document Type: Article

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