A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies - South Korea and Taiwan

Industrial Marketing Management

Volumn 34, Issue 5, 2005, Pages 504-514

  Cheng, Julian Ming Sung ^a   Blankson, Charles ^b   Wu, Paul C S ^c   Chen, Somy S M ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c ALETHEIA UNIVERSITY   (Taiwan)

Author keywords

Business growth; Case studies; International brands; Newly industrialized economies; Stage models

Indexed keywords

EID: 20344373393     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.009     Document Type: Article

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