An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong

Journal of World Business

Volumn 44, Issue 4, 2009, Pages 463-475

  Eng, Teck Yong ^a   Spickett Jones, J Graham ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Manufacture upgrade; Marketing capabilities; OEM ODM OBM

Indexed keywords

EID: 69549116064     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2009.01.002     Document Type: Article

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