How top management's social capital fosters the development of specialized marketing capabilities: A cross-cultural comparison

Journal of International Marketing

Volumn 19, Issue 3, 2011, Pages 87-112

  Kemper, Jan ^a,b   Engelen, Andreas ^a,b   Brettel, Malte ^a,b  

^a Department of Business Administration and Sciences for Engineers and Scientists ^*  (Germany)

^b RWTH AACHEN UNIVERSITY   (Germany)

Author keywords

Cross cultural research; Marketing capabilities; Social capital

Indexed keywords

EID: 80052842008     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.19.3.87     Document Type: Article

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