Getting marketers to invest in firm-specific capital

Journal of Marketing

Volumn 71, Issue 1, 2007, Pages 129-145

  Griffith, David A ^a   Lusch, Robert F ^b,c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b Department of Marketing ^*  (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247156097     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.1.129     Document Type: Article

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