When Is a Preannounced New Product Likely to Be Delayed?

Journal of Marketing

Volumn 68, Issue 2, 2004, Pages 101-113

  Wu, Yuhong ^a   Balasubramanian, Sridhar ^b   Mahajan, Vijay ^c,d  

^a WILLIAM PATERSON UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^d INDIAN SCHOOL OF BUSINESS   (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142822771     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.2.101.27792     Document Type: Article

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