Country-of-origin effects in consumer processing of advertising claims

International Journal of Research in Marketing

Volumn 22, Issue 2, 2005, Pages 127-139

  Verlegh, Peeter W J ^a   Steenkamp, Jan Benedict E M ^b   Meulenberg, Matthew T G ^c  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

^c WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Attitude change; Country of origin; International marketing; Source credibility

Indexed keywords

EID: 20344377601     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.05.003     Document Type: Article

References (31)

1. J. Agrawal & W.A. Kamakura Country of origin: A competitive advantage? International Journal of Research in Marketing 16 4 1999 255-267
2. G. Balabanis & A. Diamantopoulos Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach. Journal of the Academy of Marketing Science 32 1 2004 80-95
3. R.M. Baron & D.A. Kenny The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology 51 6 1986 1173-1182
4. T.J. Brown & P.A. Dacin The company and the product: Corporate associations and consumer product responses. Journal of Marketing 61 1 1997 68-84
5. A. Eagly & S. Chaiken The psychology of attitudes. 1993 HBJ Worth Fort
6. G.M. Erickson J.K. Johansson & P. Chao Image variables in multi-attribute product evaluations: Country-of-origin effects. Journal of Consumer Research 11 4 1984 694-699
7. L. Feick & H. Gierl Skepticism about advertising: A comparison of East and West German consumers. International Journal of Research in Marketing 13 3 1996 227-235
8. H. Gatignon Toward a methodology for measuring advertising copy effects. Marketing Science 3 1984 308-326
9. GfK (1996). Image der Holländischen agrarwirtschaft. Research Report, AGB Fresh Foods, Dongen (NL) (in German).
10. GfK (1998). Holland imago monitor 1998. Research Report, GfK, Dongen (NL) (in Dutch).
11. M.E. Goldberg & J. Hartwick The effects of advertiser reputation and extremity of advertising claims on advertising effectiveness. Journal of Consumer Research 17 2 1990 172-179
12. Z. Gürhan-Canli & D. Maheswaran Determinants of country-of-origin evaluations. Journal of Consumer Research 27 1 2000 96-108
13. C.M. Han Country image: Halo or summary construct? Journal of Marketing Research 26 2 1989 222-229
14. G. Häubl & T. Elrod The impact of congruity between brand name and country of production on consumers' product quality judgments. International Journal of Research in Marketing 16 3 1999 199-215
15. L.A. Heslop & N. Papadopoulos But who knows where and when: Reflections on the images of countries and their products In: N. Papadopoulos & L.A. Heslop (Eds.), Product - Country images: Impact and role in international marketing 1993 Haworth Press New York
16. S.P. Jain & S.S. Posavac Prepurchase attribute verifiability, source credibility, and persuasion. Journal of Consumer Psychology 11 2 2001 169-180
17. J.K. Johansson S.P. Douglas & I. Nonaka Assessing the impact of country of origin on product evaluations: A new methodological perspective. Journal of Marketing Research 22 3 1985 388-396
18. K.L. Keller Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research 29 4 2003 595-600
19. K.L. Keller & D.A. Aaker The effects of sequential introduction of brand extensions Journal of Marketing Research 29 1 1992 35-50
20. F. Leclerc B.H. Schmitt & L. Dubé Foreign branding and its effects on product perceptions and attitudes. Journal of Marketing Research 31 2 1994 263-270
21. D. Maheswaran Country of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations. Journal of Consumer Research 21 4 1994 354-365
22. S.B. McKenzie & R.J. Lutz An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing 53 2 1989 48-65
23. R.E. Petty & J.T. Cacioppo Communication and persuasion 1986 Springer New York
24. R.E. Petty J.T. Cacioppo & D. Schumann Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research 10 2 1983 134-148
25. R.E. Petty D.T. Wegener & L.R. Fabrigar Attitudes and attitude change. Annual Review of Psychology 48 1997 609-647
26. J.R. Rossiter & L. Percy Advertising communications and promotion management. 2nd ed. 1997 Blackwell Oxford (UK)
27. M.S. Roth & J.B. Romeo Matching product category and country image perceptions: A framework for managing country-of-origin effects. Journal of International Business Studies 23 4 1992 477-497
28. P.W.J. Verlegh Ingroups, outgroups and stereotyping: Consumer behavior and social identity theory. Advances in Consumer Research 26 1999 162-164
29. P.W.J. Verlegh & J.-B.E.M. Steenkamp A review and meta-analysis of country-of-origin research. Journal of Economic Psychology 20 5 1999 521-546
30. J.L. Zaichowsky Measuring the involvement construct. Journal of Consumer Research 12 4 1985 341-352
31. J.L. Zaichowsky The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising 23 4 1994 59-70