When exporting manufacturers compete on the basis of service: Resources and marketing capabilities driving service advantage and performance

Journal of International Marketing

Volumn 19, Issue 1, 2011, Pages 40-58

  Kaleka, Anna ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Competitive advantage; Export performance; Marketing capabilities; Resource based view; Service

Indexed keywords

EID: 79953695071     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.19.1.40     Document Type: Article

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