Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?

Journal of World Business

Volumn 45, Issue 3, 2010, Pages 217-227

  Griffith, David A ^a   Yalcinkaya, Goksel ^b   Calantone, Roger J ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

Importers; Institutional economics; Marketing capabilities; Resource advantage theory

Indexed keywords

EID: 77953364384     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2009.09.008     Document Type: Article

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