Realizing product-market advantage in high-technology international new ventures: The mediating role of ambidextrous innovation

Journal of International Marketing

Volumn 18, Issue 4, 2010, Pages 1-21

  Hughes, Mathew ^a   Martin, Silvia L ^b   Morgan, Robert E ^c   Robson, Matthew J ^d  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b Lynchburg College in Virginia   (United States)

^c CARDIFF UNIVERSITY   (United Kingdom)

^d UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Ambidexterity; Export performance; Innovation; International new ventures; Market strategy

Indexed keywords

EID: 78650044423     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.18.4.1     Document Type: Article

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