The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

Tourism Management

Volumn 32, Issue 4, 2011, Pages 805-814

  Su, Hung Jen ^a   Huang, Yu An ^b   Brodowsky, Glen ^c   Kim, Hyun Jeong ^d  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b NATIONAL CHI NAN UNIVERSITY   (Taiwan)

^c CALIFORNIA STATE UNIVERSITY   (United States)

^d WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Balance theory; Cultural proximity theory; Product placement; Tourism

Indexed keywords

ATTITUDINAL SURVEY; NUMERICAL MODEL; TELEVISION; TOURISM DEVELOPMENT; TOURISM MANAGEMENT;

KOREA; TAIWAN;

EID: 84864023104     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.06.020     Document Type: Article

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