Advancing means-end chains by incorporating Heider's balance theory and Fournier's consumer-brand relationship typology

Psychology and Marketing

Volumn 21, Issue 4, 2004, Pages 279-294

  Woodside, Arch G ^a,b  

^a BOSTON COLLEGE   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442475457     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20006     Document Type: Article

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