"Come on down": How consumers view game shows and the products placed in them

Journal of Advertising

Volumn 35, Issue 1, 2006, Pages 65-81

  Gould, Stephen J ^a   Gupta, Pola B ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b WRIGHT STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646493881     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350105     Document Type: Article

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