Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives

Journal of Travel Research

Volumn 44, Issue 4, 2006, Pages 387-396

  Hudson, Simon ^a   Ritchie, J R Brent ^a  

^a UNIVERSITY OF CALGARY   (Canada)

Author keywords

Destination marketing; Film tourism; Product placement

Indexed keywords

TOURISM DEVELOPMENT; TOURIST ATTRACTION; TOURIST DESTINATION;

EID: 33645732439     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287506286720     Document Type: Article

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