The consumption of television programming: Development and validation of the connectedness scale

Journal of Consumer Research

Volumn 31, Issue 1, 2004, Pages 150-161

  Russell, Cristel Antonia ^a   Norman, Andrew T ^b   Heckler, Susan E ^c  

^a SAN DIEGO STATE UNIVERSITY   (United States)

^b DRAKE UNIVERSITY   (United States)

^c UNIVERSITY OF ST THOMAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4043135219     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/383431     Document Type: Review

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